Rather than cry in my Cheerios (at least for very long) after getting laid off in 2014, I took it as a sign to DCM Communications from a side hustle to full time.
✔️ I had a logo
✔️ I had a website
__ Consistent revenue
That last piece—consistent revenue—is the difference between having a business versus a time-consuming hobby.
So, I turned to a strategy that I still recommend to every business owner who needs a fast infusion of work.
The Strategy That Works Every Time
I pulled together my first email list from my entire database of LinkedIn connections. Then, I emailed everyone using this simple but effective framework:
➜ Reconnect: Remind them how we know each other (segmenting my list).
➜ Share My Services: Outline what I’d be offering.
➜ Identify My Audience: Explain the type of clients I’d be working with (my ideal client avatar).
➜ Ask for Referrals: Ask who they knew that could benefit from my services.
Results That Speak for Themselves
And I got a bite!
Managing the social media campaign and onsite content creation for Pike Production’s annual Tie One On event.
After that, the momentum grew:
A former BizBash editor reached out about PR work… Another connection hired me to write website copy…
Each opportunity snowballed into the next. By continuing to share what I was doing, the work kept coming in.
From Side Hustle to Full-Fledged Business
That’s when the “one day this could be a business” thought became a reality. Over the years:
➜ My service offerings expanded.
➜ My reputation grew.
➜ The DCM Krewe grew.
And best of all, the DCM community grew to include incredible clients and supporters like YOU.
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