For marketers and small business owners, events are a powerful way to attract clients, generate revenue, and build brand loyalty. But as any event professional knows, things don’t always go as planned.

Weather impacts, budget shortages, last-minute cancellations, overbooked vendors, staffing shortages—unexpected challenges can derail even the best-prepared events, impacting both your reputation and bottom line.

A strong event marketing strategy isn’t just about selling tickets—it’s about setting clear expectations, building trust, and ensuring a seamless experience that keeps attendees engaged and coming back.

In this session, you’ll learn:

→ How to market and sell event tickets while maintaining customer confidence

→ The difference between honest and transparent event marketing—and why it matters for long-term success

→ Real-world examples of event marketing messaging that resonates with attendees and gets them excited to attend

→ How to create a crisis communication plan to keep customers informed when plans shift

→ Strategies to protect your brand and maintain a positive guest experience—even when things don’t go as planned

→ Common event marketing mistakes and how to avoid them

Whether you’re hosting workshops, conferences, pop-up experiences, or promotional events, this session will equip you with practical tools to attract the right audience, manage expectations, and maximize your event’s impact—no matter what surprises come your way.